▼ CAMP LOGO Once a Girl Scout camp, Camp Kettlewood carries a rich history that inspired the logo design. The logo draws from the original vintage Girl Scout camping merit badge, blending nostalgia with a fresh, modern feel.
Camp canoe with logo
Sign with logo in front of the campground.
Camp Kettlewood badge
Photo from camp ground, mug with logo, and Pickles the dog.
The entrance to the grounds.
Camp Kettlewood ceramic cup, sold at camp ground.
▼ THE CAMP MAP is a guide provided to each guest, highlighting the campground layout, including bathrooms and water access points. I designed it with a vintage aesthetic that captures the camp’s character while ensuring the layout remains clean, clear, and easy to read.
close up of map icons
▼ FIELD GUIDE I designed this concept for a guest souvenir notebook that would be both practical and memorable. The guide functions as a notebook for tracking supplies, jotting down to-do lists, and recording trip memories. Although it was never physically produced, I created a promotional concept by combining my original designs with photo mockups in Photoshop to illustrate its potential as a finished product.
▼ WEBSITE I designed this website for Camp Kettlewood with the goal of reflecting the camp’s unique character. The layout and visual elements were crafted to capture the nostalgic, vintage feel of the campground while maintaining a clean and user-friendly design. The result is a site that balances charm and functionality, evoking the atmosphere of the camp while providing visitors with clear, accessible information.
Graphics I made for the website and key color choice reference.